Galaxy Advert

The galaxy advert is a linear ad as it does have a start, a middle and a end to the advert, its also a realist narrative as it could possibly happen in a real life situation, but its also kind of surreal as you wouldnt actually see Audrey Hepburn due to her passing away. It starts off she is in a broken down bus and not much is really going well for her, she looks at the chocolate, next a guy beconds her into his car, its like she upgrades to an open top car, its like saying the chocolate is supposed to be enjoyed  in the best places as its a treat as she doesnt actually eat the chocolate until she gets into the car. Its classed as a animation due to how its been edited to create this look to it and it is also a stand alone advert as they always have different styles of advert for galaxy. There a humorous kind of feel to the advert as the driver invites her in the car expecting her to sit next to him but she actually takes the bus drivers hat and sits in the back of the car, making him her chauffeur. To create this advert they have used many different camera shots combination with use of lighting and editing to create that 'light/retro' atmosphere it has to it. They used used graphics and special effect to transform a similar looking model, into Audrey Hepburn for the advert, this is very effective and the outcome is a very realist result.
They have used celebrity endorsement - Audrey Hepburn- for this advert, which has created a very glamorous and classic feel to it, as she was a very classy and glamorous woman. This also shows a hidden message behind the advert, the fact that the chocolate is sophisticated. It also gets people thinking about the history of the brand as its got a very 'retro' feel to the advert. The whole advert is very much based around Audrey, the set is very similar to one of a movie that she stared in, the backing song is also one that she sung herself. Dior have previous made a similar advert using celebrity's that have passed away, they used Marilyn Monroe, Grace Kelly and also Audrey Hepburn too, which is possibly where they got inspiration from.
The target audiacne is definetly aimed at the females, I would say that it is more aimed at older generation as they would know the actress used very well and would know all of the links that they have used during the advert. They also might isolise her, as she is a 'classic' actress, so it would have a very 'I wish I was like Audrey' feel to it, which galaxy is basically saying 'you can be, if you buy our product' in a suttle way.  Females will also love the empowerment she has over the male when she makes him her own chauffeur. The younger audiance will also like it as they will enjoy the retro look it has to it and shes also very young and beautiful in the advert, which will also appeal to them.
The benefits offered of the product in the advert is saying that the product is very glamourous and classy. The unique selling point to this advert is basically saying that they give you better quality to all the other brands of chocolates on the market, which they have based the whole advert around. The slogan is 'Why have cotton, when you can have silk' which says it all really, they're basically saying they're the best on the market.