Agency websites.

Explain how you can get information about adverts: research agency websites (provide examples)
Its very easy finding advert agency's online, If you just go to your search engine, and just put in 'advert agency', a list of different agency's that produce adverts will be your result, I found the company, Fold7. The website has a really nice layout to it and offers plenty of information on the company, which gives off a really good impression of the company. http://fold7.com/
Some of the company's they work for are Carlsberg, skype, gumtree, Disney, Nike, Ted baker, orange, ministry of sound, British airways, these are all really big company's that have successful advertising campaigns, so after seeing that the company has worked with these brands, you instantly trust the company. The website offers out information's on these adverts, providing a page for each advert they have done recently, such as this advert for Somersby cider http://fold7.com/work/somersby

The page offers information on what the client wanted to include in the advert, what they expected the company to produce, what the company produce for them and the impact the advert had on the public. This is advertising the company whilst producing information for the reader. For example Somersby Cider said that they wanted an advert that would show off the fact they used real apples in their product. They wanted an advert that would suit the UK viewers and would appeal to both male and female, and is full of British charm and humour. I think the company has pulled this off amazingly as the advert is very classic British humour and actually find the advert really entertaining and memorable, as well as finding information about the product out. I personally think this is a great opening advert for the UK audience and will appeal to both genders due to the humour appeal to it. Looking at this advert, I highly rate the company that produced it as it has achieved everything the client asked for and the end result was a very high quality advert.

Another agency I found was advertising company, adam&eveDDB. The company website has a very  stylish website with a very clever layout, also giving you just enough information about the company and what their job role is. Some of the company's that the brand has worked for are John Lewis, Skittles, carte d'or, Google, YouTube, and so on. The website offers information about the connection between the company's, this website doesn't offer as much information about the adverts as the first, meaning the other website was more helpful in the terms of context. The company has produced some brilliant adverts from the lists shown, such as the latest Christmas advert for John Lewis:

This advert had an amazing Christmas feel to it, it was very heart warming which the public really appreciate, especially at that time of year. The advert is really thoughtful and received a great public response. John Lewis have continuously used this brand to create their adverts, which proves that the company is reliable and has quality results as John Lewis pride themselves on the quality of their brand.

Agency's work by asking the client what requirements they have for the website, i.e. what style, content and layout would they want. They company would take into consideration who they want their advert to appeal to and what sort of target audience they have in mind. They then work along side the company to structure the ideas, the agency would produce a few different ideas before the company would pick out something that stood out to them and suited their audience. Once they have a basic idea of what they want to go in the advert, the company will develop on the ideas and produce an advert around the criteria set for them.